Nubank is personalizing the banking experience.
When customers sign up for a credit card, they will receive this trippy Welcome Kit, unlike anything we’ve seen from banks before. Designed by Art Labore and Nu Design Team, the illustrated card by Cezar Berje, the illustrated card that comes in the luxe purple envelope features a gorilla wearing VR goggles, amongst many others, that blurs the line between the seriousness we’ve come to associate with banks. Everything adds up to make a new customer feel like they’re getting a luxury welcome from a bank looking to the future.
Nubank, also known as Nu in Mexico, is a digital bank based in Sao Paulo, Brazil, which has become the largest fintech in Latin America and one of the most innovative companies in the world, according to the 2019 ranking by Fast Company.
