De Nariz Wines Prove MABA Has A Nose For Good Design
by Shawn Binder on 01/14/2021 | 3 Minute Read
The team over at MABA has a nose for good design. The three labels they've crafted for new wine brand Golden Nose speaks to the owner's penchant for delicious wines. The golden nose on each bottle represents the discipline it takes to identify the different smells and tasting notes in each wine blend. It juts out from the label, a rare 3D element in the wine category.
Creating a personal brand for the winemaker and Golden Nose (“Nariz de Oro” award), Pedro Martínez, who was named best sommelier of the year. In his first range of wines, Pedro Martínez explores the Monastrell or Mourvèdre grape, travelling to superb vineyards in the Region of Murcia, which he says are possibly the parts of the world that produce the best of this variety.
Just as brilliant musicians touch the spirit with sound, this talented enologist uses his nose to move us with wines. Our task was to create an iconic bottle to embody the personality of this project with the most valuable tool of the ideologue of these wines. The brand’s symbol is born of the formal meeting of the profile of the nose and a glass of wine. Two images are combined to summarize the project simply. The Magnum bottle contains a coupage of the three wines. It has been designed in collaboration with multidisciplinary artist Nicolás de Maya, whose interpretation of the project appears on the label.
For the Terroir Monastrell family range, the label revisits and updates traditional Spanish wine codes.
- Instagram: @estudiomaba
- Strategy and Naming: Beatriz Suárez: Beatriz Suárez
- Creative Director and Designer: Manel Quílez
- 3D model: Adrián Marzal
- Magnum Illustration: Nicolás de Maya
- Design: MABA
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