Get Your Sauce On With Oslo Collective
by Jessica Deseo on 01/14/2021 | 2 Minute Read
Two guys from the restaurant world in Oslo wanted to create a different, unpretentious and personal food series for use in their restaurants, other people's restaurants and later groceries. First and foremost sauces. Products for everyone who loves sauce stains on the white t-shirt more than cuffs on the white shirt.
Men 25-45, above average interested in cooking, low-key food with a lot of taste, typical male activities such as grilling etc. They reflect a modern food enthusiast far from 5-dishes on Saturday night. Choose beer and weird wine over French classics. Likes to gather friends for "digg food" in the kitchen or in the garden.
We picked inspiration from modern street wear brands, the music world, 50s food packaging, diners, and funny cartoons to reflect the personality of the people behind this and at the same time make it into a food brand unlike others. The identity for the company and the packaging design was allowed to compliment each other just like the two guys. The packaging has clear references to classic diners, screen printed directly on glass bottles with iconic characters, but the classic looking illustrations having a clear "twist", paired with completely modern typography on all back information. The corporate identity takes it a little further with bold statements and digital brochures made for iPad, and not least a logo that is a gang sign made with cartoon character hands that form the letters O and C. The product photos were taken with clear film noir references with long shadows and hard light.
We were quite free: "Just make something cool, but it must feel right for us, and reflect who we are!". We took as our starting point these two nice guys, their humor, interest for and preferences in music, art, film, food and design - as well as the energy that lies in this duo.
- Designed By: Pakhaus
- Senior Designer: Chad Drake
- Senior Designer/Crative Director: Kjetil Devig
Annie International Inc.