The Romance Is Alive With Quore Gelato
by Andrew Gibbs on 01/13/2021 | 2 Minute Read
Our agency was hired by a business developer firm to create a luxurious version of Gelato infused with Fine Liquor. Our team traveled to Italy with one of the world's most notorious gelatiers, Malcolm Stogo, to discover the best gelato flavors Italy could offer.
We visited the global gelato fair and many little towns globally recognized for great Gelato.
We decided to import some of this classical approach to gelato, and ended up designing packaging for 25 different flavors in 3 different sizes. Then we presented them in a highly sophisticated bar setting at the first three brick and mortar locations in Miami.
The naming for QUORE is a wordplay between the words Cuore (Heart) and Liquore (Liquor)
Our final mission was to create a romance between the world's two best adult treats, liquor & gelato.
Hence the slogan: Quore: Un amore di gelato e liquore.
- Designed By: JASTOR BRANDING
- Design by: Jastor Branding
- Designer and Creative Director: Jason Torres
- Producer: Diego Cardenas
- Photographer: Marcel Boldu
- Production Designers: Jason Torres, Natasha Dasilva, Fabrizio Ceppi, Victor Castillo
- Copywriters: Natasha Dasilva, Maria Maceda
- Architects: PG Studio