The design for KOi is bisected, allowing the upper half to utilize negative space and minimally use a colored typeface to convey important skincare information to the consumer. The bottom half of the packages feature tropical collage-style illustrations with the occasional bright pop of color to an otherwise straightforward design. While we’re all presumably stuck indoors, it’s nice that KOi is there to remind us that there is a tropical escape waiting for us.
Hulsbosch has launched a new brand identity and positioning for Australian Supermarket Colesâ skincare brand KOi. Hulsbosch and Coles undertook six months of research to develop the brand strategy and philosophy, creative direction and the overall brand vision.
