Crisp, clean, and minimal, aer is a home cleaning line that knows exactly who it is. By doing away with intense designs, overly-gimmick-y color pallate and not feeling the need to tell the brand story through lots of copy, aer conveys authority in the clean cleaning products space. The circle on each bottle of aer products conjures the imagery of the earth, and how we need to leave less behind to keep it safe.
Leaving these out on the counter will let people know you’re not only trendy, you keep a clean house and give a damn about the world.
Perfectionism and the strong conviction that our bodies and homes deserve better products is what drives us forward.
