Next Generation Packaging for N.G.C - Next Generation Coffee
by Shawn Binder on 09/04/2020 | 2 Minute Read
We're digging the conscious packaging design for N.G.C, that utilizes a rich red hero color, along with a bold san-serif font that demands you pay attention to the brand's mission. The illustration of an eye seeking out the future of the coffee world above a cup plays smartly into the idea that the future of coffee comes from the education and empowerment of it's farmers.
By using a clear bag that contains the beans within a paper bag, coupled with written words from various coffee farmers, N.G.C's design displays transparency in process.
N.G.C. is a visionary project. Since 2013 they have invested in young coffee farmers by giving them scholarships in advanced agriculture techniques, thereby ensuring their future and the future of great coffee.
In order to underline the purpose of the brand, the coffee farmers wrote a short statement about their N.G.C. involvement on the coffee bag. Along with the coffee bag, there is a folder with an interview of some of the young farmers, which is placed within a transparent coffee bag. The brand identity and the packaging design have been designed as an objective frame in order to amplify the farmers and their stories.
To communicate the tagline of the brand, 'Coffee with a New Perspective', I made an illustration of a cup with an eye that looks around, giving the brand a contemporary look and a significant brand mark.