Bubble and botanical, the design for Raasted Organic utilizes a pastel color-pallate paired with feminine illustrations of vines and flowers to create a design that is inviting, fun, and approachable. The perfect blond beer for any lady to crack open at a cookout or after a long day.
Raasted Organic is a series of Belgian Blond beers that are infused with different botanical extracts such as juniper, wood sorrel, roses, ginger, elderflower, guarana, etc. This series caters to a more feminine beer-drinking segment.
The idea behind the visual identity was to effeminate the botanical extracts of this organic series as well as the freshness and crisp taste of every single beer. To reach the target segment, I used an atypical color pallet of light and vibrant colors and filled the label with different wildflowers and fruits.
