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The Good Kind Of Triggering: 7 Beanstalk Co Coffee.

by Shawn Binder on 09/29/2020 | 3 Minute Read

Utilizing dreamy, warm colors, 7 Beanstalk Co is creating coffees that will do the only type of good "triggering" in 2020. Each packet of beans gets a hero color that wraps the design in soothing, warm tones. Coupled with the storybook font and circular, stamp-like logo and you've got yourself a coffee bean design that brings you back to that magical time when you first discovered coffee, and the perfect cup felt like it could cure anything. The whimsical names for each product proves that this is a brand that is willing to have fun, and side-steps the sometimes overly serious coffee market. 


Established in 2016, 7 Beanstalk Co is a leading manufacturer and distributor of single estate Arabica coffee beans. The coffee solutions company was already providing B2B support and products to their client partners like PVR Cinemas, Haldiram’s, Inox and others. With a mission to bring a unique and convenient coffee experience for coffee lovers – they wanted to launch their B2C brand across a range of products like cold coffee, cold brew, drip, dip, french press, roasted coffee, green coffee, etc. NH1 Design was commissioned to define the positioning, branding and packaging for 7beanstalk.

The coffee at 7Beanstalk is grown across seven of the finest coffee estates in the country. Shade-grown and nurtured under the finest conditions and processed using careful science, centuries-old craft, and roasted in small batches by experienced roasters with a keen nose for perfection. 7Beanstalk was about the perfect flavor and the perfect fragrance.

The aroma of coffee contains something magical and sumptuous, which warms the heart and awakens the senses, giving a cup an irresistible charm. True coffee smell always takes you back. It smells like memories. It smells like love, care, art, perfection, experience, and of course, knowledge. Taking inspiration from this aroma of coffee and memories, we defined a packaging design system across their portfolio of coffee products.

Using type as image and warm colors, we layered small sensorial stories on the pack to bring alive the coffee experience not just for the taste buds but for the senses as well.

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