A recent study by packaging products and services provider Shorr found that the coronavirus pandemic has resulted in some long-term changes in consumer behavior, providing insights into how shoppers interact with packaging.
The 2020 Food Packaging & Consumer Behavior Report found that 47% of those surveyed tried a brand they were not previously familiar with, and 88% planned on purchasing from that same brand for the foreseeable future. The most significant factors in choosing an unfamiliar brand included âunique designâ at 28%, followed closely behind at 27% with âeco-friendly packaging.” The labelâs language came in at third with 23%.
Shopping habits also appear to have sustained changes, finding that 61% percent of consumers report that their purchasing habits over the last three months have changed how they will shop in the future. As the pandemic strained production and distribution of goods, 41% of respondents say that packaging and labeling have become more critical since their preferred products were unavailable.
