DIELINE AWARD WINNERS REVEALED

This Pineapple Cake Concept is Inspired by the Sun

by Shawn Binder on 09/25/2020 | 3 Minute Read

With a pineapple laid flat like an open flower, this conceptual brand has fun with its nod to floral imagery. The muted color palate ensures that PUHO stays in your mind longer than expected. That lingering feeling of being in the sun; the sweetest and the sting, are what makes this brand concept so alluring. The stamp-like approach of the branding means that PUHO can be a modern look into a new generation of cake-lovers. 


Brand vision is based on the concept of pineapple fields under the sun. Cooked pineapple under the sun after cutting, boil, in the sun sealed into the sweet and sour stuffing big bite off, Taste in the ground unique thick good.

The rubbing of pineapple flesh is connected with the image of the sun and applied as a pattern to the overall brand image. The vision all regards the dessert itself as the visual focus, the echo brand insists the natural pure proposition.

Pineapple cake and southern jujube and walnut cake are used as fashion patterns in packaging design with a little fun. A reinterpretation of the traditional Taiwanese dessert as a fashion or artwork.

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