Middle Eastern Kitchen is a Vibrant Brand for a Global Market

Published

September 24, 2020

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Designer Chris Davies has created a new brand identity for a startup food company called Middle Eastern Kitchen. He created a vibrant and bold design language inspired by Middle Eastern ceramic styles, and Kufic typography in order to appeal to a global market.

Company background

Middle Eastern Kitchen presents a range of delicious cooking sauces to help you spice things up at dinner time. Bold sauces, enriched with deep flavours, traditional ingredients and a kick of heat. One bite and you will be magically transported to the Middle East. The passion behind this range can be felt, explored and shared. Broaden your culinary horizon by bringing something new to the table.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.