Bloom and Blossom Gets A New Visual Identity Courtesy of JKR
by Bill McCool on 09/23/2020 | 3 Minute Read
Bloom and Blossom weren't just content with being a family-focused skincare line-they also wanted to take over the world. Not in the Dr. Evil sense, but they did want to position themselves more as a global lifestyle brand, so they turned to the creative tinkerers that are JKR for a refreshed identity.
It’s not a rebrand, it’s a rebirth.
Bloom and Blossom, the stylish range of family-focused skincare products founded by two sisters-in-law in 2010, has introduced a new visual brand identity celebrating the beauty that happens when generations collide. Bloom and Blossom began when self-described beauty junkies Julia Yule and Christina Moss were pregnant and couldn’t find natural, stylish, and solution-focused skincare products that delivered the same results as non-maternity focused skincare. So, they created their own line of real skincare for real families. Endorsements from the likes of Kate Middleton, Victoria Beckham, and Kate Winslet fueled the ambition to transform this startup into a global lifestyle brand.
Teaming up with Jones Knowles Ritchie (JKR), a design-led creative company, Bloom and Blossom elevated their creative direction and developed a strategic platform that aligns with their brand vision and allows them to connect with families on their ultimate goal, a good night’s sleep for everyone.
“The brand’s new look celebrates the joys, quirks, and mess of everyday life with the goal of helping real families live well and sleep beautifully,” said Della Lawrence, Creative Director at JKR. “We wanted every touchpoint to build upon this idea, from the new interlocking logo that represents the relationship between parent and child to the smudges and splatters of products that disrupt it. This new look is designed to reflect and embrace the ‘beauty in the chaos’ that families are all too familiar with.”
“Bloom & Blossom has been built on an amazing story by two fantastic founders that have a real vision to do things differently in the world of skincare. They have captured an audience of people that see the beauty in the chaos of family life. The new identity and experience delivers on that story and gives the business and audience the brand they deserve. We look forward to continuing our partnership and can’t wait to see the next chapter of the brand unfold,” said Jonny Spindler, Managing Director of JKR London.
Founders Julia Yule and Christina Moss said, “Working with a world-renowned agency like JKR has been the ultimate experience. They understood us and our vision instantly, and their work on our new brand world will be pivotal to the next phase of our journey. We still do beautifully natural products and we still make them for real people using real ingredients, but natural doesn’t have to mean sunshine and flowers. The new-look Bloom and Blossom is all about embracing the chaos of family life, because what’s more natural than that? We are thrilled to have JKR as part of the Bloom & Blossom family.”
- Agency: JKR