Featured image for Inspired by Mineral-Rich Land, This Wine Label is a Mineral Marvel

Inspired by Mineral-Rich Land, This Wine Label is a Mineral Marvel

by Shawn Binder on 09/22/2020 | 2 Minute Read

Get a feel for the land with Heppington Vineyard's bottle design. Taking inspiration from the very mineral-infused land the grapes are grown, the beautiful marbled designs utilizes a stunning color palette and gorgeous gold lettering to convey luxury. This wine instantly stands out on a shelf owning to it's unique pattern and small details that pay homage to the Blaxland family. 


After 2 years of turning the family estate into a prime UK vineyard, the Blaxland family entrusted Studio Parr to create the branding and packaging to showcase what promises to be a leading english boutique vineyard.

Heppington is a single-estate family vineyard, nestled in the chalky North Downs of Kent, England.

It was the natural chalk geology that inspired the unique wine label for the inaugural Pinot Gris harvest. Its mineralogy and texture beautifully highlighted in abstract rustic patinas found around the estate.

This is not only a standout wine from this producer, paired with this stunning label shows the family intent to not only make great wine but also make their mark on the English market.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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