MatchaBar's Redesigned Powder Packaging Exudes Energy
by Andrew Gibbs on 09/21/2020 | 2 Minute Read
Designer Alexandra Mangione, Creative Director of MatchaBar recently rebranded their packaging with a playful aesthetic designed to show how the product makes you feel. This design exudes energy, and bonus points for the recyclable tin.
Introducing the recently rebranded MatchaBar's Matcha Powder packaging! This came in line with our complete rebrand this year. Our playful packaging aesthetic communicates how the product makes you feel - energetic, vibrant, and ready to take on the day.
Our messaging around powder centers on energy as a long-term relationship, and our encouragement for consumers to break up with coffee and try a better kind of energy - matcha. One that not only energizes without any crash or jitters, but gives you antioxidants and nutrients as well as a focused energy boost.
Our matcha is also versatile beyond a coffee replacement - it can be used for smoothies, in cooking, and in a cocktail. This rebrand includes the 30g Ceremonial Grade Matcha Tin and the 80g Ceremonial Grade Matcha Tin.