MatchaBar's Redesigned Powder Packaging Exudes Energy

by Andrew Gibbs on 09/21/2020 | 2 Minute Read

Designer Alexandra Mangione, Creative Director of MatchaBar recently rebranded their packaging with a playful aesthetic designed to show how the product makes you feel. This design exudes energy, and bonus points for the recyclable tin.

Introducing the recently rebranded MatchaBar's Matcha Powder packaging! This came in line with our complete rebrand this year. Our playful packaging aesthetic communicates how the product makes you feel - energetic, vibrant, and ready to take on the day.

Our messaging around powder centers on energy as a long-term relationship, and our encouragement for consumers to break up with coffee and try a better kind of energy - matcha. One that not only energizes without any crash or jitters, but gives you antioxidants and nutrients as well as a focused energy boost.

Our matcha is also versatile beyond a coffee replacement - it can be used for smoothies, in cooking, and in a cocktail. This rebrand includes the 30g Ceremonial Grade Matcha Tin and the 80g Ceremonial Grade Matcha Tin.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.

MatchaBar's Redesigned Powder Packaging Exudes Energy

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