Truu Nutrition Highlights Energy
by Shawn Binder on 09/18/2020 | 3 Minute Read
Being prescriptive enough in design, while adding an approachable flair is what sets Truu apart from other health brands. The straight-forward design and serif font bring a level of authority and respect to the design that makes consumers trust in the science of the product. It's that stunning cursive that is splashed across the bottle that really brings home that this supplement brand is disruptive and special.
The brand's main objective is to connect with their community by improving their habits towards a healthier lifestyle, to achieve this, they design highly effective products to meet their objectives.
Ruled by a simple philosophy: "Natural ingredients of the highest quality , without unnecessary fillers, without sweeteners and without artificial flavors", Truu equips the members of their community with the best tools to achieve every day a better version of themselves .
Truu Nutrition seeks to empower from professional athletes and fitness fanatics, to people who only seek to improve their quality of life, their priority is your well-being and your confidence, that is why the product are labeled with a "Clean Label" , always showing both the formulas and the ingredients that make them up, transparency at its finest.
The entire branding purpose is to highlight the energy and vibrance when consuming the product. The brand symbol is a blend between a monogram a pill and the "power" symbol, representing the core of the brand. In return we created a highly memorable brand that disrupts the supplements category.