It's Us: Gluten-Free Snacks With An Approachable Vibe

Gluten-free never looked so approachable! We're digging the mom-and-pop design of It's Us, that revels in an approachable and warm brand identity. If It's Us were a show, it would be "This Is Us" and we'd all be crying about how much we love how wholesome it is, and how much it makes us want to call mom and thank her for all the great snacks and baked goods over the years. 

Strategy, naming, identity & packaging design for Hungarian gluten-free brand It's us. The gluten-free category is often full of bland flavors and 'medical'-like products, we wanted to change that. It's Us is brand that develops food products together with it's customers. We build a brand around that proposition.