This Sparkling Water Brand Was Created for Easy Craft Cocktails
by Shawn Binder on 09/17/2020 | 2 Minute Read
The fresh, youthful, and decidedly modern design of Guardini utilizes a straight-forward design to captivate alcohol consumers everywhere. We’re loving the typography utilized throughout that combines the playfulness of the brand with the handwritten scrawl indicating what recipe is in each can. The idea that the brand has gone through 20+ iterations on recipes brings the consumer a level of excitement that the first sip they take of Guardini is going to be a good time.
As consumers look to enjoy alcoholic beverages that contain fewer calories and more natural ingredients, Guardini developed mixers infused with botanic extracts for an elevated at-home cocktail experience.
The new Guardini flavors have been launched by the brand as an option for younger consumers when looking for something “new” to craft premium cocktails from the comfort of their own home.
Guardini is a bold take on the classic carbonated beverage. The sparkling water brand is disrupting the traditional flavours and wanted the same in the packaging design of their products.
We partnered with our amazing clients and delivered a simple and effective package design that is more engaging with the younger demographic. Instead of trying to cram too much within limited space, we have used white space, symmetry, timeless typography, colors and uncluttered layout to convey the brand story and stand out on shelf. Keeping it bold and simple.
The sodas can be used as a mix with your choice of liquor or enjoyed straight up as a non-alcoholic option for those who are looking to cut back on their alcohol consumption.
Dieline Media & PRINT Magazine
The GRO Agency