Keeper Gives You A Premium Soap In Refillable Packaging
by Rudy Sanchez on 09/17/2020 | 2 Minute Read
Despite your Aunt Karen’s insistence that the Coronavirus is a hoax perpetuated by freedom-haters, people with abbreviations, and silly acronyms like “M.D.” or “Ph.D.” after their names have found that two things prevent the highly-contagious-and-not-transmitted-by-5G COVID-19 from spreading-face coverings and diligent hand washing.
Ari Bloom, CEO, founder of Keeper, saw a need for quality and sustainable soap and skincare, particularly amid a pandemic fought by effective handwashing. Keeper uses easily-recyclable materials such as aluminum, glass, and paper to package and ship their soap and cleanser, and reusable/refillable plastic when necessary. The subscription model allows consumers to schedule refills, negating the need to purchase additional single-use plastic containers.
The bottles and packages are minimal, with an amber glass utilized for Keeper’s concentrated Castile hemp oil soap, which, by the way, is kinder on the skin than typical cleansers and hand washers on the market that are typically full of harsh detergents and irritating dyes. Keeper’s refills and hand sanitizer spray come packaged in aluminum bottles, which in addition to being more sustainable than plastic bottles, are easier to recycle and are lightweight, saving on shipping-associated greenhouse gases.
Labels are minimal and straightforward, giving the brand a visual look that is pragmatic, confident, and to-the-point, all things one would hope for in a critical ally in the fight against COVID-19. Typography follows suit and gives the bottles a clean, clinical vibe. Graphically, a small, simple triangle serves as a brand mark, yielding most of the limelight to the soap and cleanser.
Using hemp oil isn’t just great for hydrating and protecting skin, but it is also a sustainable crop that grows quickly and readily. Additionally, the alcohol sourced by Keeper is safe to use and responsibly sourced.
Even in a post-COVID world, keeping our hands clean will have a sustained, significant focus, not that it ever was OK to walk around with disease-ridden paws. Regardless, Keeper’s mission to provide premium soap and cleansers will remain relevant for some time to come.