I honestly never knew there were so many variations of vanilla until the Coffee Mate vanilla brand exploration came across my computer screen. We’re digging the instantly recognizable logo of Coffee Mate sinking into a sweet visual treat of vanilla syrup and a vanilla blossom. The vanilla blossom allows the other flavor variants to have their own moment (also didn’t know pink pepper was a thing!) which makes this new line of creamers exciting and alluring, even if you take your coffee black.
Nestlé México is commonly used in Mexican and North American markets. One of their most notable products is Coffee Mate, a coffee whitener, available in liquid or powdered form, which gives coffee a creamy rich flavor. Aiming to offer its key customers different consumption choices and win more consumers, Nestlé Mexico asked CBA B+G to develop new premium products for the brand. The goal? To seduce the taste buds of its faithful adorers.
Creamy coffee can represent a transition from youth to adulthood. As they grow up, millennials are discerning consumers, who are connected to novelties. As they are starting to develop the habit of drinking coffee, they look for options to reduce its bitter and acid taste. Along with our analysis to understand the category, the target consumer and their habits, a study commissioned by Nestlé appointed vanilla as a much-appreciated taste by their target demographic.
