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This Wine Label is Mirrored to Reflect its Surroundings

by Shawn Binder on 09/16/2020 | 2 Minute Read

This red wine’s design holds no punches, and is direct in it’s striking simplicity. Wrapped in a hypnotically designed paper, the bottle label itself works as a mirror. No matter what you put Ana on, it will reflect it’s surroundings, making it a conversation starter just as much as it’s meant to be served during an intimate dinner. Is this wine here to make us reflect on the meaning of the Matrix? Are you having an existential crisis just looking at it? Good, it’s not just me. 


A mirror can twist or distort our perception. It can cheat the eye, enhancing or fading some traits. More often than not, a mirror arises interest in the eyes of the viewer. Therefore, Studio format has chosen this perspective to design the ANA® project: a new red wine brand.

The idea developed here is to create an experience based on the fine line between perception and reality, a visual parallelism with alcohol. This experience will disrupt our senses by creating an anamorphosis using the packaging’s volume, shape and print against the mirror of the tag.

The consumer will be able to play with the graphic systems, the typography and the brand’s pattern. It will enable everyone to create their own tag using the world surrounding them.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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