Perrier And Takashi Murakami Team Up For Brand's Latest Artist Collab
by Rudy Sanchez on 09/16/2020 | 2 Minute Read
Carbonated mineral water brand Perrier has long seen the value of art, collaborating with creatives to adorn and reimagine their iconic green bottles, and even the likes of Andy Warhol have reinterpreted and elevated the instantly recognizable Perrier vessel.
Its latest collaboration brings the bright and colorful pop art aesthetic of Japanese artist Takashi Murakami’s universe to Perrier bottles, adding a splash of delight to the sparkling water brand. And because it's Murakami, you know he brought along some smiling flowers, all of which get screen-printed onto the glass. Additionally, some of the artist's well-known characters will grace the packaging-Kaikai and Kiki-and feature heavily in a video promoting the partnership.
"The vibrancy of Murakami's work is the perfect match for Perrier, a brand that has invested for over a century in creativity to bring out a differentiating brand spirit, tinged with its unexpected, crazy, and original personality,” said Perrier global communication manager Paul Cordina in a press release. “The brand has inspired and collaborated with some of the world's most famous and distinguished artists, such as Andy Warhol, Salvador Dalí, Raymond Savignac, and Bernard Villemot, who have each in their own way established a touch of artistic irreverence, providing them a space of expression in the identity of Perrier."
Murakami’s work blends serious themes with Western and Japanese pop art elements, along with traditional Japanese art, making his contemporary work accessible, making him a star in his home of Japan and beyond.
The first set of limited-edition bottles will arrive at the beginning of October 2020, worldwide. Takashi Murakami’s work will begin appearing on more packaging within Perrier’s range, such as cans, in 2021.
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