Phew, the textures on this bottle of special-edition rum are mesmerizing. Taking the color-palette and gold flourishes that are commonly associated with the Mayan values & heritage, this bottle bursts with the eagle goddess Chantico. Stunning, one-of-a-kind, and so beautiful you can’t help but have it as a bar-cart brag, the design for Cihuatán Sahumerio is a love-letter to Mayan tradition.
With a continuous strong partnership, Appartement 103 was asked to develop Cihuatán Rum’s next limited-edition bottle, shaking the industry of premium rums. Remaining true to the brand’s Mayan roots, the agency was responsible for elevating the storytelling of Sahumerio ritual; which celebrates love, through a striking primary and secondary packaging design. This SKU was launched into global travel retail and select retail locations in Europe, the US, and Latin America.
The Mayan were a tight-knit community and deeply valued love and relationships. To attract love, they would perform a simple and enchanting daily ritual: in a Sahumerio, they would burn treats to gain the goddess Chantico’s graces. Each treat had a meaning: dried flowers or floral honey for romance, dried fruits for family unity, incense for friendship, cacao, seeds and butters for self-protection. According to their lore, fire was the symbol of love and the eagle goddess Chantico was its guardian.
