Oeja Botanica: Abstract Luxury Branding Inspired by Nature

by Shawn Binder on 09/15/2020 | 2 Minute Read

The design for Oeja Botanica doesn't spend time on cheap thrills, opting for a very direct brand design that stays with you. A classic font is paired with minimal text on a stark black bottle. Each extract has its own squared shape structure to denote variants. The modern design inspired by nature allows the natural-ness of the ingredients to take center stage. 


Oeja Botanica offers handmade aromatics and natural extracts from the woods of British Columbia, Canada.

The design places a spotlight on the trees used in the product. Unique shapes were created as an abstract representation of each tree. These shapes become the basic blocks which form a graphical unit that defines the product.

Using a tree bark's texture, the packaging evokes the product's organic and natural origin.

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