As Kelloggs showed us recently, wine and food pairings need not be limited to haute cuisine. Cheez-It crackers arenât the only junk food meriting a wine cohort according to the folks at Taco Bell, as its Canadian branch unveiled a new, bespoke wine that they say perfectly complements its new Toasted Cheesy Chalupa, calling it Jalapeño Noir.
The wine comes from the Queenston Mile Vineyard in Ontario, and they described it as having ânotes of wild strawberry, cherry, and beetroot.â The label is an unfussy affair, with a muted color palette featuring the brandâs bell logo and what is presumably a chalupa.
“Wine and cheese are simply meant to be together, so launching a new wine to go with the crave-able, cheddary Toasted Cheesy Chalupa made perfect sense,” said Kat Garcia, director of brand marketing at Taco Bell Canada, in a press release.
