Rebranding The Wines of Fontana delle Selve
by Shawn Binder on 09/15/2020 | 2 Minute Read
We’re digging this minimalist design for Fontana delle Selve. This line of sophisticated wines uses a visually appealing visual system that allows each wine variant to have it’s own set of brand colors and background colors. By keeping the system fairly straight-forward, this brand can iterate on the wines they’re creating, while building a visual world that a customer can rely on.
The project of Fontana delle Selve started as a restyling but immediately became a re-branding. In this project, the sylvan elements such as branches and stems in every inclination, synthesized, become the lines that cross each other, forming strong textures that rip the background and open to imaginary visions. The contrasts are also accentuated by the use of black and white and gold: for the white wines in fact, the background of the labels is white and the branches are black, for the red wines it is the opposite, for the reserves, black it’s replaced by gold in foil. Each label, it's realized on @arconvert Cotone Bianco paper, it bands the bottle and it’s printed in offset and glossy UV, except for the reserves, printed in gold foil and glossy UV.
- Client: Fontana delle Selve Winery
- Designers: Stefano Marra, Annamaria Varallo, Mario Cavallaro