Golden Rule is the Mid Century Inspired Margarita I Need In My Life Right Now

by Andrew Gibbs on 09/14/2020 | 2 Minute Read

This is the margarita I need in my life right now. Designed by Nicola Broderick, the Golden Rule brand pack bar-strength cocktails in a can. The cans feature vintage matchbook style, mid century inspired illustrations to tell the story of each cocktail.

Golden Rule is a series of cocktails that are perfect for on the go! Enjoy chilled or pour over ice. Made with quality ingredients, these cocktails pack a punch and are ideal for weekend getaways, bachelor parties, or traveling to your next destination. These cocktails stand out among the pack in a cooler full of beer, or on the shelf at the market, Golden Rule cocktail’s surprise and delight those who are curious to give it try.

Our aim was to disrupt the to-go spirits category by producing bar strength cocktails a novel 100ml cans. We centered the design around matchbook-style illustrations to tell the origin stories of each cocktail, starting with Margarita at your favorite Cantina. The bold use of color was sampled from Mid-century ephemera to give the matchbooks that 3 color print authenticity.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.

Golden Rule is the Mid Century Inspired Margarita I Need In My Life Right Now

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