Bucha of Byron Has Major Laid-Back Charm
by Shawn Binder on 09/14/2020 | 2 Minute Read
Perfect for a BBQ or a refreshing nip after a day of surf, we're digging the laid-back immediate charm of Bucha of Byron kombucha. The label system utilizes various colors to denote flavors, allowing the brand to breathe and be beloved by all. The wavy inspirations for the design are an amazing nod to Byron Bay, infusing subtle local nods to a future National classic.
The Bucha of Byron is a raw kombucha created in Byron Bay in 2016 in collaboration with Stone and Wood brewery.
Created at the genesis of the commercial kombucha boom in Australia, it was originally positioned as a craft offering and beer substitute. After 3 years, data showed that the bigger kombucha opportunity was in convenience channels amongst younger drinkers.
Taboos approach to the rebrand was to broaden the appeal of the range, making it reflect the category drivers of freshness and vitality, increasing the appeal amongst females and develop an ownable aesthetic that represents the provenance of Byron Bay.
The rebrand includes a fresh new logomark and a suite of bespoke illustrations depicting ingredients and symbols that reference the rich surf culture and coastal lifestyle of Byron Bay. Each pack design is amplified by a fresh, punchy colour palette to really hit home the flavour cues.
ucha of Byron is best served in a gently rocking hammock.