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Amazon Opens First ‘Smart’ Supermarket In SoCal

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Retail giant and occasional target of President Trump’s ire, Amazon, recently announced the opening of its first Amazon Fresh store in Woodland Hills, CA. The store will feature Amazon Dash Cart, which allows for checkout-free and contact-less shopping. The store will also offer delivery and pickup options as well as integration with its e-commerce platform.

Visits will be on an invite-only at launch, and the store is the culmination of various Amazon retail experiments, including its locker program, Dash buttons, acquisition of grocer Whole Foods, and Fresh delivery. Though the store comes as consumers are concerned about contracting COVID-19 when shopping, this isn’t Amazon’s first experiment in cashier-less shopping and has been working towards a “smart” supermarket for some time.

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