Featured image for ZARA Premium Makes A Gender Neutral Fragrance

ZARA Premium Makes A Gender Neutral Fragrance

by Shawn Binder on 09/01/2020 | 1 Minute Read

Water bottle? Nope! It's the new fragrant from ZARA! ??This unisex fragrance uses a cylindrical shape to give the consumer transparency into the bottle, and the color pallet remains true to the brief: a shade for everyone. The sustainability factor is cool, and we're hopeful that the future of fragrance company takes notes. The plastic bag the fragrance comes in isn't sustainable, but, you know, baby steps.


ZARA requested a unisex container, with a touch of colour in the glass, which could be customized to make special editions. It is a fragrance for a young target, and the brief insisted on it being ‘minimal.' We designed this cylindrical bottle, an elementary form, with two indented areas into which two opaque pieces fit, dividing the bottle into four parts: two transparent, and two coloured sections, that can be swapped for different versions. The lid, also cylindrical, is an extension of the body and is in the same colour.

Editorial photograph
Editorial photograph
  • ZARA PREMIUM: Lavernia&Cienfuegos
  • @laverniacienfuegos: Instagram
  • : Lavernia&Cienfuegos
  • : Lavernia&Cienfuegos
  • : Lavernia&Cienfuegos
  • : Lavernia&Cienfuegos

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