We’re very into the design for Tiempo de Cosecha’s line of fresh herbs and sauces, that utilizes gorgeous hand-drawn illustrations of herbs and flowers that correspond to what is contained in each package. The clean, minimalist designs utilize landscapes, bright colors, and san-serif fonts to create a brand system that is clean, health-inspiring, and trust-worthy.
Tiempo de Cosecha is a Mexican brand specialized in selling fresh herbs and derived products. They approached us because they were facing a problem with their prior branding: people would not remember the brand even though they had already consumed it.
We wanted to resemble nature, outdoors, landscapes and country-life, so we created a memorable icon of a farmer picking up crops. For the word mark we made a script typeface that is both friendly and accesible.
