Branding And Packaging Design For Tiempo de Cosecha
by Shawn Binder on 08/06/2020 | 3 Minute Read
We're very into the design for Tiempo de Cosecha's line of fresh herbs and sauces, that utilizes gorgeous hand-drawn illustrations of herbs and flowers that correspond to what is contained in each package. The clean, minimalist designs utilize landscapes, bright colors, and san-serif fonts to create a brand system that is clean, health-inspiring, and trust-worthy.
Tiempo de Cosecha is a Mexican brand specialized in selling fresh herbs and derived products. They approached us because they were facing a problem with their prior branding: people would not remember the brand even though they had already consumed it.
We wanted to resemble nature, outdoors, landscapes and country-life, so we created a memorable icon of a farmer picking up crops. For the word mark we made a script typeface that is both friendly and accesible.
On the packaging design, the product name/type is what stands out the most, for most consumers are mid aged households that just want to buy a specific type of herb without having to pull out their glasses in the middle of the store.
The wide range of products thrives between fresh herbs, dressings, beverages, seasonings, sauces and even bread, summing up to more than 50 varieties that are classified by color coding.
- Art Direction and Branding: Mariela Mezquita
- Designers: Yareli Denis, Karen Licona, Victor Medina
- Photography: Mariela Mezquita