Featured image for Cocktail Academy Creates A Singular Concert Experience With J Balvin and Buchanan's Whisky

Cocktail Academy Creates A Singular Concert Experience With J Balvin and Buchanan's Whisky

by Bill McCool on 08/04/2020 | 2 Minute Read

As we’re already well aware, the new norm is anything but normal. 

Instead of going to clubs or stadiums to see our favorite bands and performers, we’re now checking them out through Instagram Live or Zoom, and while you can grab a beer from the icebox or make your own cocktail, we have to admit, it’s just not the same.

Thankfully, Cocktail Academy is showcasing some new alternatives. Recently, they produced a cocktail kit for singer J Balvin and Buchanan’s Whisky, that way fans could enjoy a curated cocktail for a virtual performance.


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Cocktail Academy has long been the go-to bar production and spirits creative agency developing solutions for clients from Amazon to Versace. Their bevy of creative services has grown as of late to include custom cocktail kits given the industry’s inability to hold live in-person events. 

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Editorial photograph

Buchanan’s Whisky recently tapped Cocktail Academy to consult and produce a cocktail kit to celebrate their longtime brand partner J Balvin and his ‘Behind The COLORES: The Live Experience’ YouTube concert. The kit was intended to perfectly complement the performer’s vibrant virtual private concert. Cocktail Academy packaged up the 12-Year-Old Blended Whisky alongside a custom engraved shaker, jigger, edible flowers, and flourish of flavorful tinctures (mint, pineapple, lavender, raspberry) allowing each guest to customize a cocktail while enjoying J Balvin's performance from home.

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Editorial photograph
Editorial photograph
Editorial photograph

The exterior of the kit was inspired by the instantly-recognizable Buchanan’s packaging incorporating their signature green and brand seal with a colorful transportive interior reminiscent of J Balvin’s COLORES album artwork. “We are huge fans of J Balvin and the kaleidoscopic world he embodies,” said Cocktail Academy Founder Matt Landes. “When our friends at Buchanan’s Whisky came to us with the opportunity to create something out of this world, we knew exactly how to bring this partnership to life through dynamic and colorful cocktails." 

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