Love Can Is A Decidedly Modern RTD Cocktail Brand
by Shawn Binder on 08/26/2020 | 2 Minute Read
I am begging someone to invite me on a picnic after seeing the design for Love Can, a line of RTD cocktails that use off-kilter font placement and modern color pallets. These design choices allow each of the 3 flavors to each have their own personality. This brand feels fresh, cool, and decidedly hip. Our favorite element is the snappy copywriting that is featured on each can and box, bringing a sense of effortless hipness to the brand.
Australian-based Love Can was born from an unholy union between StrangeLove Sodas and Poor Toms Distillery, proving that even the most emotionally disturbed and dysfunctional parents can raise perfect, well-balanced offspring. Love Can is a range of RTDs to appeal to the millennial market, with three flawlessly matched flavours to try.
Love Can is the perfectly-paired bar-quality drink to enjoy in your favourite spot. Our packaging & communications embrace the idea that chaos is beautiful, and so is your love life. At first glance you may think this doesn’t look quite right, but it is. We designed it like that.
Dieline Media & PRINT Magazine