Mate Libre Finds the Balance Between Branded and Unbranded

by Andrew Gibbs on 08/24/2020 | 1 Minute Read

We are digging the design for Mate Libre, it finds the perfect balance between branded and unbranded with its simply designed and stark cans.

Mate Libre is an energizing tea brewed with ayerba mate leaves that gives an all-natural caffeine kick loved by outdoor enthusiasts. Simple, functional, branded/unbranded cans create a graphic stripe of colour on the shelf to grab the eye in a chaotic environment. Each rich colour connects to the super flavourful teas. Compositions created with climbing, hiking, and outdoor gear bring a fresh, contemporary feel. Ya dig it?

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.

Mate Libre Finds the Balance Between Branded and Unbranded

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