The much loved Sandford Orchards has revealed a fresh new look for their full range of ciders. Branding agency, Kingdom & Sparrow worked with them to reposition and redesign their brand in line with their goal to become a premium, yet accessible player in the cider market.
The British cider category was lacking in contemporary, middle-ground, premium cider – and Sandford Orchards came to Kingdom & Sparrow primed to fill this space. Theyâve been making cider the proper way in the heart of Devon since 2002, producing drinks of far higher quali?ty than the cheap, mass-produced ciders but far more accessible than the pricey craft options. Despite this, Sandford Orchardsâ brand really wasnât doing them justice, niching them in Devon and lacking appeal on the bar and shelf.
To help them grow beyond their county and gear up to become a national player within the cider market, Kingdom & Sparrow needed to enable consumers to see Sandford Orchards as a worthwhile trade up, and justify their slightly higher price point. This meant working with them to reposition their brand as a more authentic and better tasting alternative to mainstream competitors.
