Avanza Skin Is Inspired By Reflective Fabric Seen In Sportswear

by Jessica Deseo on 08/19/2020 | 3 Minute Read

Anagrama designs Avanza Skin, a health care line designed for athletes. A sophisticated yet simple approach with minimal color and clever copyrighting. This design brings a futuristic approach to sports health aides.

Avanza skin is a line of skin-care products specially formulated for the specific needs of athletes. The brand was created by three athlete sisters with background and expertise in dermatology, chemistry, and physics.

Create a brand identity with modern features and a sport-oriented style.

We designed a visual system for the logo and packaging inspired by the chemical structures of elements. We detail this visual system with some sporting features including highlights in Spot UV. The brand details achieve a visual similarity with the reflective fabric that is characteristic of some sportswear.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.