Fall Just Got a Lot More Basic: Pumpkin Spice Seltzer Is Finally Here
by Rudy Sanchez on 08/17/2020 | 2 Minute Read
Although Labor Day, the unofficial end of summer in the US, is still weeks away and the country is currently experiencing a heatwave, it hasn’t stopped the march towards the inevitable beloved fall event - the pumpkin spicing of all the things.
Some products, such as baked goods and coffee beverages, are an obvious candidate for a pumpkin spice remix. Others, like hard seltzer, aren’t as clear a choice for the bewitching combination of cinnamon, nutmeg, ginger, cloves, and allspice; nonetheless, the fusion of these phenomena is coming to deliver a seasonal buzz to all the Chads and Stacys still slamming slim cans of hard seltzers deep into November.
VIVE’s new seasonal flavor is the brainchild of Chief Innovation Officer, Evan Rouse, who after tinkering with the taste, presented it to his brother, co-founder and CEO Jake Rouse, and his reaction was immediate.
“When my brother had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world," Jake Rouse explains in a press release. "There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you'll quickly understand why we're thrilled to launch!”
Packaging for this autumnal abomination doesn’t stray from the brand’s design language; VIVE’s pumpkin spice hard seltzer comes in slim white bottles with a splash of the squash’s signature hue along the top and bottom.
The pumpkin spiced hard seltzer comes as coffee chain Dunkin has announced that its seasonal offerings will be available on August 19th this year, though it is unclear if anyone realizes just because you start drinking PSLs sooner, it won’t make 2020 go any faster.
Also, maybe don’t bust out the Uggs until it’s not 90 degrees in the shade?