Zion Williamson‘s Air Jordan 34 'Noah' Gets Playful Assist From Its Namesake
by Bill McCool on 08/14/2020 | 2 Minute Read
While NBA phenom Zion Williamson’s rookie season has come to an unceremonious end in the form of a barking knee, his future remains bright even off the court, as he signed a $75 million five-year endorsement deal with Nike. Which, by the way, is the richest annual shoe deal scored by any NBA rookie ever.
Anyway, here’s a pro-tip! When your professional basketball playing older brother takes a meeting with the design team at Nike, make sure you tag-along, as your doodles might influence the creation of an actual shoe.
Released this past June, the Air Jordan 34 Noah found inspiration in Zion Williamson’s younger brother’s artwork. A notable fixture of the games, Noah is often spotted courtside or at media events with his older brother. During that same meeting with the head honchos at Nike, Noah Anderson’s sketch would become the basis for the shoe, with streaky lines of red, purple, yellow, blue, and orange accenting all but the sole. Those same scribbles also became the basis of the playfully sweet packaging.
The outer box features the iconic Jordan silhouette, obviously, but the colorful Noah streaks semi-form the hand-drawn Roman numerals of “34.” When you slide open the box (with pullout tabs reading, “To Zion, From Noak”), you’re once again treated to the vibrant, kid-brother scrawls. Additionally, the shoes come with a coloring book.
While the Noah officially sold out at Nike, you can still snag a pair at StockX. Hopefully, they haven’t used the coloring book.
The GRO Agency