Le Bai Red Wine Invites You To Be Adventurous
by Shawn Binder on 08/27/2020 | 2 Minute Read
Wine and words of encouragement? Count us in! The beautiful parchment label for Le Bai red wine allows the bold red of the brand name to be the hero of the design. Sprinkled through out are nice touches of elegance, including a phrase in deep blue cursive that invites a consumer to not only be adventurous in their wine choices, but in life.
To promote the premium Bulgarian wine tourism, Zornitza family estate commissioned us to create the labeling of a special limited-edition red wine – Le Bai.
The goal was to design a label that revealed elegance through simplicity. Because we believe that simplicity combined with an elegant touch provides an outstanding image, which fits the whole perception of the estate and the passion that the owners put in everything they develop.
The two main elements applied on this label – the red sans serif letters and the hand drawn quote bring out the sophisticated, high quality look and feel of Zornitza family estate. The finishing touch was the beautifully printed logo with gold foil.