How people consume alcohol is as varied as the kinds of libations that exist.
Drinking might be the usual bros hanging out to slam some Claws or a boozy brunch fueled by mimosas, However, when in Italy, it might take the form of Aperitivo, an early in the evening custom when people get together to have a drink, typically an amaro-based cocktail, accompanied with a snack.
The aperitivo isnât about raging, so the drinks tend to focus on the complexity and diverse flavors of bitters. Melanie Masarin, formerly of Dig Inn and Glossier, missed the social and relaxing aspects of drinking Italian aperitivos but not the alcohol. So, she set out to create an amaro that reminded her of summers spent enjoying the company of family and friends sipping on limoncello.
