Eden: A Hormone Supplement With Confidence
by Andrew Gibbs on 08/11/2020 | 2 Minute Read
Taking a supplement that makes you feel good is awesome, taking a supplement that makes you feel good and is beautifully designed is even better. Enter Eden, a beautifully designed hormone supplement for women. The bottle utilizes a beautiful peach/ beige color that is feminine without being overt. The logo is type-based, utilizing a serif typography that screams empowerment. The use of negative space allows the package to give off confidence with ease.
Hormones can be a woman’s fiercest ally, yet they’re often cast as enemies. We’re here to flip the script. Meet Eden: An all-in-one nutritional supplement designed to optimize your hormonal health.
Beginning with the brand voice exploration, we crafted the story to empower women to take pride in their hormones. Using a modified word-mark and incorporating playful icons, we created an identity that exudes positivity. The color palette was chosen to feel feminine by too young, as a goal was to encourage women to think about hormonal health in all stages of their life. Once the foundation was created, we worked with Eden to execute the identity in web, digital and print.
- Ageny: Unspoken Agreement