Recently, Pew Charitable Trusts and SYSTEMIQ found that, without environmental action, plastic waste in the ocean could triple by 2040 if the worldâs nations donât curb single-use plastics from entering our waterways. Whatâs more, those same pieces of plastics degrade and become microplastics, and, yes, humans are now consuming them, whether itâs in the fish we eat or the bottled water we drink.
In a series of ongoing projects meant to raise awareness about single-use waste and ocean plastic, Lisbon studio How & How developed a design for Plastic Free July focused on the wonderfully indestructible material weâre unknowingly consuming every day.