Mario Badescu Redesign Is For The TikTok Generation

The classic skincare line gets a makeover for the TikTok generation with this branding concept for Mario Badescu. Designed by ArtCenter student Tallulah Villareal, the concept line uses muted colors and striking typography to reinvigorate the timeless brand for a new generation. Plus, the introduction of sustainable elements might just push the skincare brand into the future. 

Mario Badescu's mission has always been to brighten up the world with their time-tested skin care products and treatments. With a commitment to providing customers with the best ingredients and best services, the look of the product became secondary. Now, a cult favorite among VSCO girls and Tik Tokkers, Mario Badescu is being used by a new generation.

The goal of this project is to modernize the packaging with a more sustainable solution, as well as refine the type and make the addition of relevant imagery. The new Mario Badescu exists as a partner of the loop system offering simple, gentle, and effective skincare solutions in refillable powder coated aluminum packaging, as well as some products that are offered in glass.

Imagery on the bottles has been created from cyanotypes of the products primary ingredients to highlight the natural aspect of the brand.