Ana® Is A Hypnotic Dream
by Shawn Binder on 08/11/2020 | 2 Minute Read
No, don't worry, you're not drunk yet, that is just the clever packaging design for Ana®. This red wine blend will have drinkers experimenting with the spiraled packaging and mirrored label to create their own brand story. We love a good trick, and this red blend is hypnotic for it.
A mirror can twist or distort our perception. It can cheat the eye, enhancing or fading some traits. More often than not, a mirror arises interest in the eyes of the viewer. Therefore, Studio format has chosen this perspective to design the ANA® project: a new red wine brand.
The idea developed here is to create an experience based on the fine line between perception and reality, a visual parallelism with alcohol. This experience will disrupt our senses by creating an anamorphosis using the packaging’s volume, shape and print against the mirror of the tag.
The consumer will be able to play with the graphic systems, the typography and the brand’s pattern. It will enable everyone to create their own tag using the world surrounding them.