Sometimes you need some Oomph! in your day. This energy bar brand utilizes minimal color to highlight activated charcoal and espresso as two of it’s main ingredients. The colored elements help highlight key flavor details, immediately drawing the consumers attention to the variety of offerings that Oomph! has. The kinetic and chalk-writtten font, as well as the illustrated characters on the package bring an element of fun to an energy bar that otherwise might feel clinical or cold. With Oomph! you won’t just get through the day, you’ll win it.
Oomph! Energy balls uses the combination of activated charcoal and an espresso shot to make their products stand out in the market.
Activated charcoal has many health benefits such as absorbing any toxins and nasty chemicals in your gut, cleaning any plaque or stains off your teeth and many more. The modern day consumer is interested in new ways to ensure they are keeping a healthy diet, as well as new interesting food combinations. The design revolves around the concept of charcoal and itâs tactile elements, with textures and hand-written type to reflect the playfulness of the brand. Keeping the designs with minimal colour it portrays the raw ingredients of the product, with a pop of colour to indicate the flavours within. The illustrated character that goes with the brand, highlights that this product is a healthy beneficial snack that many consumers would be attracted to.
