Featured image for Neenah Explore 7 Showcases Possibilities Of On-Demand Printing For Small Businesses

Neenah Explore 7 Showcases Possibilities Of On-Demand Printing For Small Businesses

by Rudy Sanchez on 07/09/2020 | 2 Minute Read

To showcase the versatility of digital printing, premium paper maker Neenah released a new volume to their series Explore. This 7th installment demonstrates the capability of on-demand digital printing using the HP Indigo 7900, highlighting HP’s ElectroInk Silver metallic ink and specialty printing techniques, including holographic foil, realistic foil-stamping, embossed riveting, as well as handwritten variable data.

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Digital printing gives small businesses and startups flexibility, allowing minute print-runs and one-off comps for review throughout the printing process, empowering brands to make strategic changes on-print that can get applied to brochures, business cards, labels, in-store signage, letterhead, menus, and, of course, packaging.

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"Explore 7 provides a tactile and inspirational resource to showcase the capabilities of HP Indigo to support the groundswell of businesses reopening and answering the call of this new emerging market," said Yogev Barak, Head of Strategy and Business Development for HP Indigo, in a press release. "Neenah’s beautiful and sustainable papers combined with HP Indigo’s technology and unique inks enable growth in packaging, display, direct mail, and all things necessary to get a business back up and running to meet the new normal."

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Responding to growing consumer demand for more sustainable products, Neenah is also showcasing several of their environmentally responsible papers, including Astrobrights, Classic, Environment, Esse, Estate Label, and Royal Sundance.

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"Pairing the right papers with incredible digital printing techniques will ensure your retail brand stands out and gets noticed on the shelf," said Katelyn Lueck, Associate Brand Manager, Commercial for Neenah in the same press release. "The breadth and depth of sustainable papers within our digital portfolio expand the opportunity for creating high-impact, lower-cost, short-run solutions for smaller businesses."

Over 50 custom-designed dielines are available for download from Neenah’s website for designers, which include boxes, direct mail, gift certificate holders, hang tags, and table tents.

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