Sir Winston Attivatè Is Tea With A Kick
by Shawn Binder on 07/30/2020 | 1 Minute Read
This ain't your grandma's tea, folks! The brand design for Attivatè is full of vibrant energy and bright colors, jettisoning the traditional cues of tea packaging. The kinetic, hand-written font works to market this tea to all age-groups, without trying too hard. Allowing the tea brand to have as much personality as trendy coffee roasteries proves that the market for tea is expanding.
New identity for Attivatè, the black tea that works like a coffee. Wake up folks!
A vibrant and unexpected packaging that breaks the conventional rules of the warm and delicate tea shelf, through an illustrated visual that summarizes perfectly the product concept: pure energy!