This Magical Bottle Design is Fitting for a Color Changing Gin
by Shawn Binder on 08/17/2020 | 2 Minute Read
The bottle design for Zim dry gin is nothing short of magic. The unique bottle shape recalls imagery of magical potions, while the gorgeous blue of the gin inside pairs perfectly with the bronze, serif logo. When popping open a bottle of Zim, you know you have a magical night ahead of you.
Two friends, one living in Brazil and the other coming from Australia, got together to set up a distillery. Their goal was simple: to create a gin that would change color when served in the drink. After a long time of study, the recipe was created with mastery and to accompany such novelty, we were hired to give a face to the new product.
The name ZIM refers to ZIMBRO (juniper seed), the main ingredient in all gin. Its packaging was created to show the maximum of the original liquid, enhancing its unique and so striking color. The copper color was used in the brand and in the details to symbolize the copper stills characteristic of gin production.
- Photos: Marcel Gussoni / Fábio Martins
- Agency: Victor Biasi / vbiasi design