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BRB Brews Have A Sense Of Style....And Humor

by Shawn Binder on 07/13/2020 | 2 Minute Read

BRB we're gonna grab another BRB. The can design for BRB brewing company utilzes a consistent brand logo, that allows the illustrations on each can their own distinct story and feel. Each illustration showcases hops as a main feature, a playful nod to the art of brewing beer that proves this brewery has a sense of style and humor.

Nestled in the foothills of the Hunua Ranges south of Auckland sits The Boundary Road Brewery. Started in 2011, it is a brewery that has become known for its name-sake craft beer brand, Boundary Road Brewery. We were tasked to re-stage the brand and reinvigorate it in the accessible craft beer category.

With consumer insights at the heart of the project, we have designed a brand identity that utilized newly created distinctive assets – the BRB lock-up and the dynamic ‘Shed’ device. This consistent approach then gave us space and freedom to celebrate the character of each and every BRB beer through punchy illustrations.

The result was a powerful yet playful new look and the brand that is now more commonly known as the abbreviation we created - BRB - the fastest growing mainstream craft beer in New Zealand.

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