Anonymous is a Fragrance That Prefers To Remain Nameless

by Shawn Binder on 07/29/2020 | 2 Minute Read

The bottle design for Anonymous is mysterious and instantly intriguing from a visual stand-point. The different shapes indicate scent, while the rest of the brand design is extremely subdued and minimal. The matte black of the bottles brings an aura of authority and luxury to the brand. 


Anonymous is derived from the anonymous Greek term, which means "without a name" or"namelessness." "Anonymous" is used in colloquial use to characterize cases where the identity of the acting person is undisclosed.

We wanted to create an original brand that would stand out among the enormous competition in the fragrance industry, and be consistent with our brand name and values.

The brand name 's roots are from the Greek culture, so we used that, to begin with, We created the brand logo from the Greek language letters & symbols, with a touch of modern art to coupe with the new trends.

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